No.430 どんな幸せを お客様へ届けたいのか

「出会えてよかった!」人になる。
~Quality time for you~

想いのある社長の
信念経営サポーター
キャッシュフローコーチ 竹内美紀です。

 

学生時代に
夢?みていたことが
あります。

 

フェリシモで
(当時はハイセンスコレクション)
好きなものを
好きなだけ
買えるように
なりたい。

フェリシモ▼
https://www.felissimo.co.jp/

ただの通信販売では
ないのです。

企業理念はこちら▼
フェリシモ 企業理念

たとえば、
かわいいガムテープの会

毎月、柄の違う
かわいいガムテープが
届くのです。

これを最初に買ったのが
18歳の頃。

毎月、欲しいものが
定期的に届く。

胸をときめかせて
おりましたっけ。

 

「利益があってもお金がない」
http://takeuchifp.com/2018/11/03/no-429/

前回の資金繰り対策を
してもなお、
お金がまわらない会社さんの
お話です。

結論は、とにかく
売上を上げるしかない。

そんな状況のことも
ありますね。

売上は

1.客数
2.客単価
3.リピートのアップ

3つに分解することが
できます。

3.リピートのアップについて
具体策を考えてみましょう。

(1)セールストークづくり
(2)セールスのロープレ
(3)セールスライティング
(4)各種ネット広告
(5)紙媒体広告
(6)プロダクトローンチ
(7)ジョイントベンチャー
(8)営業のじょうごの構築
(9)戦略的紹介システムの構築

ここまでは
「教科書」のお話です。

home

ここからは
実際のご相談事例

リピート率をあげるために
意見を出し合いました。

ファンクラブ結成☆
名付けて
「○○ファンクラブの会」

毎月、好きな商品を
種類を変えてお届けします。

たとえば
お菓子屋さんだったら
(実際は別の業種です☆)

・さくさくクッキーの会
・まるまるロールケーキの会
・わくわくデコレーションの会
・お任せご褒美の会

そんな会を作って
入会者を増やしてみましょう。

お客様は
毎月、好きなお菓子を
食べることができます。

お店にお任せなので
いつもは選ばない物も
届き、新たな発見が
あったりもします。

一方、お店側。

毎月の定期的な売上を確保する
ことができます。

そして、売りたい商品を
試す場所にもなります。

もう少し
具体化するには
私の意見ではなく

現場のアイデアが
必要です。

誰よりも詳しいのは
そこで働いている方々。

だから、一緒に
会議をします。

私は質問を
なげかけるだけ。

どんなアイデアが出てくるか
楽しみです。

さて、フェリシモですが
大人になってみて・・・

身の回りのグッズを
そろえてみたり
しています。

https://www.felissimo.co.jp/kraso/gcd406938/?vf=07

ふふ。
楽しいですね。

それはただ、物を
買っているのではなく
ちょっとだけ
自分へのご褒美。

まさにフェリシモ

「FELISSIMO」は、ラテン語を語源とする言葉「FELICITY(至福)」と、強調を表す接尾語である「SSIMO」を融合させた新語で、「最大級で最上級のしあわせ」を意味しています。

この楽しさを
お客様のお客様へも
提供したい。

どんな幸せを
お客様へ届けたいのか。

そんなことから
生まれた発想が大事。

 

お忙しいところ
最後まで読んでいただきまして
ありがとうございました。

良い1日を♪

 

 

脱★ドンブリ経営実践セミナーを
実施します。

詳しくはこちら↓
http://takeuchifp.com/seminar_donburi/

 

Since 2017.9.1(80.81/240)

思わず夢を語りたくなる 社長の信念経営サポーター 竹内 美紀

mail:info@takeuchifp.com  URL:http://takeuchifp.com
〒3440064 埼玉県春日部市南1-1-7
東部地域ふれあい拠点施設 5F C-3
春日部駅 西口 徒歩3分(ララガーデン隣)

 

●毎日ブログをメルマガにて配信中
登録はこちら↓

 

 

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